Finally Young adults have a good news to get rid of their boredom. Viacom 18 media is all set to launch its new entertainment channel 'SONIC' which is truely dedicated to the age group between 13-18 who used to suffer till day as they can't watch the cartoon channels as well as the one watched by the adults. But, nothing to worry about now as the channel will be launched on 20th of December 2011 that is tomorrow.
SONIC will be launched in various languages across the nation and will be full of Masti Dhamaal, action, adventure, animation. It will have programs like Shaktimaan, Jackie Chain, Kung Fu Panda, Power ranger and will hav action movies like Gladiator, Jurasic Park from Hollywood at the weekends. Programs like "The Adrenline Project" & "Are you Afraid-The Dark" will also be shown on the channel under Sonic Extreme.
Latest news updates from the Gaming and digital world will also be available on the channel as the young adults are internet friendly. Also updates will be available through the website of the channel, that is www.sonicgang.com
Akshay Kumar has been endorsed as brand ambassador of the channel keeping his player image in mind. He said that, "Being a father i would like that my son should also watch the channel because it's according to him and that's why i have joined SONIC.
Nina Elavia Jaipuria, Executive Vice President & General Manager – SONIC and Nick India said that, “Loaded with shows across a diverse genre, SONIC will target the urban, hyperactive, new young adult in a manner that’s innovative, engaging and most importantly, interactive. While ‘innovation’ will be the key driver for SONIC’s content, we plan to unleash interactivity through never-seen-before digital initiatives.The 10-17 year olds are today’s key influencers, and in many categories, decision makers in the households. We’re therefore confident of SONIC resonating well with brands who want to reach out to this ‘young’ but very ‘influential’ TG”.
SONIC will be launched in various languages across the nation and will be full of Masti Dhamaal, action, adventure, animation. It will have programs like Shaktimaan, Jackie Chain, Kung Fu Panda, Power ranger and will hav action movies like Gladiator, Jurasic Park from Hollywood at the weekends. Programs like "The Adrenline Project" & "Are you Afraid-The Dark" will also be shown on the channel under Sonic Extreme.
Latest news updates from the Gaming and digital world will also be available on the channel as the young adults are internet friendly. Also updates will be available through the website of the channel, that is www.sonicgang.com
Akshay Kumar has been endorsed as brand ambassador of the channel keeping his player image in mind. He said that, "Being a father i would like that my son should also watch the channel because it's according to him and that's why i have joined SONIC.
Nina Elavia Jaipuria, Executive Vice President & General Manager – SONIC and Nick India said that, “Loaded with shows across a diverse genre, SONIC will target the urban, hyperactive, new young adult in a manner that’s innovative, engaging and most importantly, interactive. While ‘innovation’ will be the key driver for SONIC’s content, we plan to unleash interactivity through never-seen-before digital initiatives.The 10-17 year olds are today’s key influencers, and in many categories, decision makers in the households. We’re therefore confident of SONIC resonating well with brands who want to reach out to this ‘young’ but very ‘influential’ TG”.
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